Hi, i'm Jacob

I believe in design through iterative processes with users and prototypes.

I’m a father, cyclist and, designer. I like being outdoors, I drink too much coffe, and I love spending time with my family and friends. I’m 29 years old.

From 2010 to 2013, I attended Malmö University and graduated with a bachelor in Interaction Design. During that time I also took related classes in co-design and graphic design.

Since 2013 I’ve co-funded Hoodin, which is where I currently work. Throughout the years I’ve had a prominent design role at the company, but also occupied a role as front end developer. As of today my formal title is Product Manager.

I’ve also been involved in smaller side projects with Youcruit and Kollektiva.

I live and work in Malmö.